– Evergy, western Missouri’s significant electric utility, withdrew its previously submitted request to state regulators
– The request aimed to let customers choose to opt out of the debatable time-of-use pricing
– If implemented, price for electricity could increase during peak usage hours
– Evergy was expected to introduce this pricing approach in line with an order from the Missouri Public Service Commission in the following month
Evergy Walks Back Plan for Optional Time-of-Use Pricing
Missouri electric giant Evergy has notably backtracked on its short-lived proposal to allow customers the option to bypass a contentious time-of-use pricing model. This plan would enact demanding electricity prices during peak hours. Evergy submitted the request to the state regulators, signaling a potential relief for consumers. However, the request was public for barely double digits days before its withdrawal.
Flexing Power Policy Evidence of a Shocking U-Turn
Under the regime of the Missouri Public Service Commission, Evergy was well on course to implement this new pricing model, which is much criticized for making power consumption more expensive when demand is at its peak. The commission’s directive was expected to come into action in the following month, impressing a new price surge on electric consumers.
Following the spectacular U-turn, it now remains to be seen how Evergy will negotiate the prickly field of energy pricing policy. Retains its customers’ faith, while complying with the potentially unpopular directives of state regulators, is a juggling act the company appears to be struggling with.
The Breezy Take
Evergy’s decision to retract its plan for an optional opt-out pricing scheme reflects the complexity of energy pricing and the constant tug-of-war between regulatory requirements, consumer expectations, and company strategies. On one hand, Evergy tries to adhere to the directives set by Missouri’s regulatory bodies while on the other tries to keep consumer interest intact. The recent retraction leaves Evergy at a juncture where devising a potent way to balance higher electric pricing and customer satisfaction appears essential. One wonders how long before it lights up the next proposition.
Original article: https://missouriindependent.com/2023/09/19/evergy-withdraws-request-to-make-time-of-use-pricing-optional-in-missouri/