Contagious: Why Things Catch On – The Breezy Book Club
Have you ever wondered why some products or ideas become incredibly popular and others don’t? In “Contagious: Why Things Catch On,” Jonah Berger explores this phenomenon and offers six STEPPS that make a message contagious. These include Social currency, Triggers, Emotion, Public, Practical Value, and Stories. In this article, we will outline and discuss each chapter of this book and the key takeaways […]
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