– Building on its global expansion, Build-A-Bear Workshop is set to open its first store in Italy.
– The St. Louis-born company partners with the world’s oldest toy chain, Hamleys, to extend its footprint.
– Housed in a historic shopping street in Milan, this marks another milestone in the company’s international growth.
St. Louis’ Build-A-Bear Expands its Pawprints Globally
In what is a testament to its homegrown success, St. Louis-based enterprise, Build-A-Bear Workshop, is journeying across the Atlantic to grace Italian soil. The cuddly enterprise will be setting up shop in Italy, marking the inaugural presence of the brand in this European country.
A Blend of Nostalgia and Innovation
The Missouri-native store will be cozily nested within Hamleys, a name that echoes history as the world’s eldest toy chain. Carving out a space in Corso Vittorio Emanuele II, a notable shopping arteria in Milan, Build-A-Bear hopes to imbibe some of the vintage charm of its host store while injecting its brand of innovative experiential shopping.
A potent connection exists between the two brands, with both stores resonating with a delightful magical theme, centered around an immersive in-store experience. Assembling your dream furry friend or unearthing a vintage dollhouse at Hamleys, both bear the trademark of an unforgettable shopping journey.
The Breezy Take
The case of Build-A-Bear Workshop serves as a reminder of the tangible power of innovation and unique business models. Born in Missouri and now making its foray into Italy, the St. Louis-to-Milan journey is an impressive testament to the global success a unique idea can achieve from even the homeliest of roots. In partnering with a long-established and globally recognized toy store chain like Hamleys, Build-A-Bear demonstrates strategic expansion while maintaining its original essence of creating memorable, personalized experiences. It’s a plush piece of news that leaves space for further global expansion, and why not? The world can always use more cuddly companions.
Original article: https://www.missouripartnership.com/st-louis-based-build-a-bear-workshop-opening-its-first-store-in-italy/